Episode 16: ‘ANYAFULUGO’ by ANYAFULUGO.

•RADARCharts promised to bring the best talents to you and today we have Anyafulugo. Your genre, Afro-Agwu, blends traditional Igbo music with modern beats. What was the inspiration behind creating such a unique fusion?

The inspiration is Agwu—the head of creativity. It’s an infinite energy, “Agwu Agwu,” that drives the sound and soul of this fusion.

•Your music speaks about identity and cultural pride. How do you balance honoring your roots while staying relevant in the global music scene?

The nucleus of every creative expression is culture. There’s always a backdrop of culture in art, and the Igbo culture is rich and flamboyant enough to hold a significant place on the global stage.

•You’ve experienced fast growth in a short period. What do you believe has been the key to your rapid success?

My Igbo name, “Obumneme,” loosely translates to “Is it my doing?” To that, I’d say no—there are forces propelling this ship. But at the same time, I’ll give myself credit for the groundwork I’ve done in the past. It’s like calling in favors from far and wide.

•In your opinion, what role does the Agwu spirit play in your creative process and the sound of Afro-Agwu?

Agwu is the premise of my creativity. Since childhood, my dreams have always had background music, and I often wake up with melodies in my mouth. While some people sleep-talk, I used to sleep-sing. Now, I’m simply bringing those melodies from that plane of existence into this one.

•What has been the most difficult part of your journey as an artist, and how did you overcome it?

I have a memory problem—I don’t dwell on battles I’ve fought because, once I win, I’m already onto the next challenge.

•With the rise of Afrobeat and other African genres, how do you ensure that Afro-Agwu stands out and retains its authenticity?

Afrobeat wasn’t always the global sensation it is today. It began as a dream and a process. Afro-Agwu is on a similar journey. With time, dedication, and authenticity, the world will embrace this genre.

•How do you see the evolution of your sound and Afro-Agwu over the next few years?

I’m open to every form of artistic evolution. It’s one day at a time, and when we reach the bridge, trust me—I’ll cross it majestically.

•Your new project Psychotic or Iconic with notable releases like ‘Chukwu Ekwena’ and ‘Ngwo Ngwo’ with ICAH has made a mark. What was the creative process behind this body of work?

Chukwu Ekwena was recorded in April during a tough financial period. All I had was my talent and the ability to express my frustration through melodies. I called my producer, and we made the record. Ngwo Ngwo was one of the last songs I recorded. I was in Owerri for an interview when the interviewer introduced me to an artist she manages. I called GrandpaWaves, and together we made magic.

•Given the competition in the Nigerian music industry, how do you manage to stay true to your roots while also appealing to diverse audiences?

I’m competing with myself. The industry competition doesn’t concern me. The whole world sang and danced to Despacito without knowing the lyrics. That’s what my music will achieve across the Atlantic. It’s already happening—I can see it slowly on my Spotify backend. Authenticity fascinates the world, and that’s what I represent.

•What do you think is the most important lesson you’ve learned so far in your career?

Listening to myself. The dream, the talent, and the ambition are all mine. The people around me can’t see the vision as clearly as I do. The Igbo say that the man with dysentery should lead the way to the latrine. Listening to myself is what has brought me here, alongside amazing people who trust and welcome my raw ideas.

•What advice would you give to aspiring artists who are trying to blend traditional music with modern sounds, just as you’ve done with Afro-Agwu?

Do it! Do it with all the audacity you can muster. Your guts will open doors for you.